Reebok - Spartan Race
My Role: Concept, Design, Art Direction
We Created a series of online content for Reebok’s social outlets that follows ten of their brand athletes in a head-to-head Spartan Race. These pieces focus on Reebok's brand athletes' journey across the 13+ mile course - the goal: to engage, entertain and inspire Reebok’s current customer base and its targeted customer base.
We plunged viewers into the adventure race experience utilizing drone-quad copters, GoPros and camera crews stationed around the mountainous course creating an experience that was as authentic as it was aspirational. The design is a first-person view of someone going through different parts of a race.
Produced at Viewpoint Creative