Nat Geo Wild - Destination Wild

My Role: Concept, Design, Art Direction

For Nat Geo Wild, Sunday night means brand new content. Their Sunday night debuts take viewers across the globe – and throughout the animal kingdom. We could be looking at spiders one week and flamingos the next. They were looking for a way to promote their Sunday Night programming and attract a more consistent viewership by uniting these very different documentaries under a common moniker: Destination Wild.

We created a full graphics package and a unique promo structure to define Destination Wild. It has an original look and a distinct voice. At the same time, we gave it the flexibility to encompass Nat Geo Wild’s vast array of Sunday night subject matter. It’s colorful, engaging, and fun. And it lets viewers know they are in for something original, fascinating, and above all, wild.

Produced at Viewpoint Creative

Promo Storyboard

Title Image Library

Toolkit / Style Guide