Hulu - Upfront 2015

Pitch

My Role: Concept, Design, Art Direction

After HULU’s 2014 upfront focused on the idea that they had “hit the starter pistol” 2015 was all about “Running on full throttle/at full speed”. They wanted to showcase all their great programming but to also tell their big data stories. They needed a design that could “make their big data sexy”

My concept takes the visual language of vehicle gauges and meters and presents them in the style of contemporary web and app design. These meters and gauges communicate their big data stories and show off their breadth of programming.

Produced at Viewpoint Creative