HBO Europe Redesign

My Role: Concept, Design, Art Direction, Animation

HBO asked for a complete redesign of their European network which needed to be based on the newly designed US channel. The catch was that they wanted to push the simplicity of the design even further while at the same time accommodating for 10 different languages in 15 countries, all having varied technical capabilities.

The result was a simple, bold, premium brand that is arguably more elegant than the US design and at the same time is extremely functional and easy to use for all 15 countries.

Produced at Viewpoint Creative