FOX Sports NFL
Pitch
My Role: Concept, Design
FOX SPORTS wanted a new logo animation to accompany their NFL programming. It needed to be epic and have the aggression and toughness generally associated with NFL football.
I created a dark and expansive industrial environment in which the FOX SPORTS logo is a huge mechanical device that comes together as giant metal doors slam closed behind it. It then opens back up and transforms to create a new space in which the NFL logo lives. The main concept being that the NFL is literally contained within FOX SPORTS.
In collaboration with Tbik
