Scion IQ - Tech Spot
Pitch
My Role: Concept, Design
Scion needed a motion piece to describe all of the new technologies they had developed in order to make their IQ car so small.
My idea was to create an animated “3D painting” that creates environments based on what the different technologies do. For example, a front mounted differential improves the cars handling, so the 3D painting created a giant knot of highways that the car then easily navigates.
Produced at Viewpoint Creative
