National Geographic Channel - Dirty Rotten Survival

My Role: Design, Art Direction

This promo introduced a new show based on 3 survival experts, all with different backgrounds and expertise, and follows them across the US as they survive an all sorts of different environments. The attitude of the show is less serious than other survival shows and the guys generally mess around and rip on each other like old friends.

The design is based on shot elements representing the most important necessities for survival and the look is rough and dirty but not grungy.

Produced at Viewpoint Creative