National Geographic Channel - American War Generals

My Role: Design, Art Direction

National Geographic Channel needed a promo campaign for it’s documentary on retired US war generals. The show featured candid interviews with the generals in which they offered their honest points of view on the wars they fought. The promo campaign consisted of on-air spots as well as multiple rich-media web adverts.

The campaign creates different war landscapes out of what are revealed in the end to be extreme macro shots of military uniforms.

Produced at Viewpoint Creative

Storyboard

Full-Page website take-over