HBO Redesign

My Role: Concept, Design, Art Direction, Animation

HBO was looking for more than pretty pictures for their brand identity. They wanted a strategically designed and structured network interface. This network redesign would engage viewers between shows, provide easy navigation to upcoming programming, and foster effortless cross-platform flow.

This premium brand experience was designed and executed to allow HBO’s sterling content to come forward unencumbered by heavy or unnecessary graphic elements. We redefined “breaks” as “bridges”, thinking of each element as micro-content that would engage as well as inform consumers. We also developed new navigational elements, driving consumers to HBO GO, HBO On Demand and hbo.com, empowering them to experience the entire universe of HBO on their own terms.

Produced at Viewpoint Creative