HBO Entertainment Logo Intro - Redesign
Pitch
My Role: Concept, Design, Art Direction
HBO wanted to explore how they could evolve their iconic “TV static” intro that leads into all of their original programming. They wanted the new intro to hold on to the visual equity they have in the current one but not be so specific to television – since more and more of their content is being viewed on other platforms.
My solution has the HBO ENTERTAINMENT logo coalescing from 3 dimensional static. The static is more visually ambiguous than the original and could be interpreted as TV static, digital compression, or even streaming data.
Produced at Viewpoint Creative
